23 April 2018

No matter how large or small a fleet is, the highest priority for any fleet manager should be the safety of employees who are driving for business. With employees on the road at all times of the day, there will always be risks to both the driver and other road users.

That’s why this month we wanted to explore some strategies that fleet managers can implement to ensure the continued safety of their fleet drivers.

Improve your vehicle maintenance processes

It doesn’t matter if your employees are already driving in a safe manner; you need to ensure that the vehicles themselves are maintained.

Preventative maintenance, regularly scheduled vehicle inspections and recall monitoring all help to improve your fleet safety. The main benefit to all these maintenance aspects is that they help to reduce the unplanned downtime of your fleet.

These maintenance processes can be manual, but if you’re limited in resources, then you should consider using a fleet management company that offers a full vehicle management solution.

The fleet company will be able to liaise directly with drivers to ensure that they are regularly attending their scheduled services, whilst managing any traffic infringements that may have arisen.

Monitor driver behaviour

Telematics is one of the most powerful tools that fleet managers can use to improve the safety of their fleet drivers. It helps to mitigate unnecessary driving time, maintain fuel costs and monitor drivers’ behaviour from a desktop or mobile device.

A fleet manager would also be able to set up an automated alert and receive a notification every time that a speeding violation occurs so that the behaviour can be corrected.

Not only does this help reduce accidents, but it also helps to increase the overall safety of a fleet and enhance driver productivity. Drivers are less likely to exceed the speed limit or become distracted if they know their driving is being monitored.

Encourage competition to improve driving habits

Another way that fleet managers can improve their fleet safety is by encouraging competition within their teams. This shouldn’t focus on who drives the safest, as those who already drive with bad habits will ignore the system.

Instead, fleet managers should focus on rewarding those who have made the greatest improvement.
Not only does this help teach new safe driving habits, but it also helps to increase road safety awareness throughout the company.

Whether these competitions use telematics data or another method of monitoring driving habits, it’s another way fleet managers can instil a culture of safe driving in their organisation.

Create personalised training sessions

Using data that’s been collected from driver vehicles, fleet managers are able to create a personalised training session for each employee.

This gives the driver a greater insight into any potential mistakes that they’ve made, as well as mitigating unplanned company downtime, as it’s only the drivers who require the training that have to attend.

Continue communicating the safety protocols

Once a safe driving policy has been introduced, it’s important that employees remember the steps that have been implemented.

Fleet managers should make sure that they regularly communicate with drivers, whether this is in a weekly safety update, or in communications before they get behind the wheel. Driver safety shouldn’t just be a topic that’s covered once; it should be a focus every time a journey is planned.


In summary, no matter which approach fleet managers want to take, there are several ways that they can improve the safety of their fleet. Each strategy is simple to implement, but the benefits that come with them will have an impact on the future of an organisation’s fleet.

To find out more about our fleet management and leasing, employee benefits solutions and driver services, call a member of our team on 0844 854 5100 or email CSalmon@sgfleet.com.