9 July 2020

At sgfleet, we are committed to providing our customers with exceptional service and products. It is this ongoing pledge that helped us win the Sentinel ‘Business of the Year’ Award for 2019-20.

Launched in 1995, the Sentinel Business Awards are the longest-running and most popular business awards in Staffordshire. It is, therefore, a matter of great pride that we won this accolade.

The results were announced on 30th June 2020, following a detailed submission and a stringent judging process during which we saw off some tough competition.

What was the process?

As part of the process, we had to present a detailed submission that outlined what the company offered. We also had to list our achievements, and our strategic plans and goals for the future, including what makes us stand out from the competition. Finally, we needed to demonstrate how the business benefited the local economy.

Sentinel Business Awards logo

How did we showcase our offering?

Our achievements

We have worked hard and have had a string of successes in the past year. In addition to increased revenue, we also talked about our service offerings, which are designed to meet our customers’ requirements in the current market.

Promoting greener travel

As the UK Government and businesses lean more towards a greener way of operating, we launched eStart, a solution for companies that wish to transition to a low-emission fleet.

We also encourage our customers to move to cleaner travel and have seen a significant increase in our ‘leased-to-customer’ green fleet. This is in addition to supporting our client, DPD, in their objective of becoming the largest electric parcel-carrier fleet in the country.

Local community support

As part of our business expansion, we relocated to our new LCV Centre of Excellence location in Stoke-on-Trent. Here, we made a concerted effort to invest in the area by supporting local businesses and dealerships.

Additionally, we set up a specialised SME team in order to focus on local businesses. We also changed the method of funding for our Personal Contract Hire (PCH) product to accommodate new tax legislation that affects company car drivers. By packaging it with our corporate company car offering, we made it a better deal for employees.

Business expansion

In 2016, SG Fleet UK acquired Fleet Hire and Motiva to expand its business in the UK. By consolidating the three businesses, we were able to provide a stable platform for the company to grow and provide a wider range of services and products for our customers.

As we constantly aim to improve our structure, in 2019, we developed a restructured sales operation that was more agile and reactive to market needs. This new mini team structure allows each department to have its own customer service officers, purchasing administrators, and team leaders.

As each unit can manage up to 3,000 to 3,500 vehicles, we simply add more teams as the business grows. Moreover, individuals within the group can develop themselves along a structured career path. This way, they can eventually grow into strong leaders, who are capable of managing their own teams.

Crown Commercial Service Framework

Another major success for sgfleet in the past year was our appointment to the Crown Commercial Service framework. This allows us to supply to any public entity in the UK, opening up an avenue for significant growth.

Future investments

The company invested $2.2 million in Collaborate Corporation to expand its product offerings with the ‘Carly’ car subscription service. This service gives customers more flexibility as they can choose the vehicle according to their needs on a shorter-term basis.

Award success

We were shortlisted as finalists for several awards, including the Solihull Awards 2019, WSB Awards 2019, and Stadium Business Awards 2019. Since then, we have also won the Great British Fleet Award for Innovation in Green Travel. The win came thanks to our new product offering, eStart, which is designed to assist companies in transitioning to a low-emission fleet smoothly and cost-effectively.

orange car driving ahead of a fleet of grey cars against a grey background

Differentiators from our competitors

Whilst there may be several companies offering products and services similar to ours, there are a few things that are unique to us.

Guaranteed savings

We are the only company to guarantee our expertise financially. For our sole supply corporate customers, we start with a desktop review to identify any savings that can be made. If these savings aren’t achieved, we will pay the customer the difference. No other company does this.

Technology advancements

We have invested in a technological Innovation Hub to develop solutions that are bespoke to us. As a result, we have a range of original products to help support our customers’ businesses, like Fleetintelligence, Bookingintelligence, Motrak, and Inspect365.

Flexible employee car benefit solutions

We are the only company in the industry to offer four employee benefit solutions along with a full corporate product set. These solutions are Novalease, Personal Contract Hire, Car Salary Exchange, and MotivaDirect.


Further reading

As you can see, sgfleet is dedicated to providing services and products that add value to businesses and individuals, while also benefiting the local community and environment. As part of this, we have worked hard to support customers throughout the COVID-19 crisis. You can read about some of our efforts below.

If you would like to know more about our services or how we can help your business with our fleet management and leasing solutions, get in touch with us by calling 0844 854 5100 or email CSalmon@sgfleet.com.

sgfleet wins the Sentinel Business of the Year 2019-20 award